So, I digress from my usual dialogue relating to design or technology to talk a bit about my whereabouts last night…
Last night I saw Brandi Carlile playing at the Electric Factory. I must say, she does put on a great show, but it wasn’t like any concert I’ve ever attended. Firstly, there were chairs put out - at the Electric Factory. I’ve seen dozens of shows there and I’ve never ever seen seating put out over the last 10 years. Second, I’ve been to orchestra performances and operas where there was more noise from the audience. Everyone was so quiet, I swear I could hear people 3 rows back breathing. I’ve never experienced anything like it… As usual, the acoustics and sound was atrocious as expected from an old warehouse, but I’ve found that ear plugs with a dampening ratio of 20-30 decibels do wonders cutting down the feedback and excess bass so you can actually hear what the performer is saying - or singing for that matter. I don’t know that they are needed as much the further back from the stage one is, but highly recommended when right up front.
Anyways, after the opening act, A Fine Frenzy, I took a look back at the audience …
Maybe I ought to turn my composition here towards marketing and branding, in particular the odd branding of Brandi Carlile. Is she Folk? Country? Who knows, but looking around I felt like I was back doing promotions for ebay at the Tweeter center during the Earth, Wind & Fire / Chicago concert. Yes, folks, now I know why my dad would blast her on my stereo when he’d borrow my car…
Apparently she appeals highly to the coveted baby boomer generation, that is except for the first four rows of all young college coeds (I guess they could run faster to get up front?). Cross generation music? Maybe … I’m curious to see what happens with her next album and how Columbia will try to position her target marketing. Meanwhile, I’m happy just listening.


Brandi randomly throws her guitar picks into the audience after songs. I thought that was pretty cool, especially that I got one. The back of the pick has her name and her most recent album “The Story” imprinted on it.

Yes, folks, I am one of those people who always has a camera and is always using it!
Tags: My Whereabouts // 1 Comment »