Why do I need a Graphic Designer?

According to the Bureau of Labor Statistics, graphic designers plan, analyze, and create visual solutions to communications problems. They consider cognitive, cultural, physical, and social factors in planning and executing designs appropriate for a given context.

The job of the designer is to be a liaison between the consumer and the company, viewing the product through the eyes of the consumer and answering with the expertise of the company.

Difficulties can arise when a company attempts to develop their own marketing media. Because of utmost familiarity with their products and services, important details may be overlooked when conveying their message to the consumer. Navigating unfamiliar territories such as printer negotiations, hosting providers, purchasing and learning web or print design software is very time consuming and mistakes can be expensive.

It is in the best interest of a company to hire an expert designer to handle their marketing communication needs.


I'm ready to start my project. How do I work with a Graphic Designer?

Organize. What type of a communication piece would you like? Is it informational? Potentially mailable? a direct sales piece? Determine who is your target audience. Determine what elements you'll provide whether it's content or images and what may need to be provided.

Define your expectations. Determine the scope of your project and your budget. A good designer will know how to cut costs without hurting quality and deliver a good final product. Consider your timeline and present your ideas.


Understanding DNS (Domain Name System)
Copyright 2008 Easy CGI

Every computer on the internet has an assigned Internet Protocol (or IP) address. IP addresses are a series of four number seperated by periods, and usually appear in the following format: 45.208.359.88. IP addresses allow computers to send information across the internet to a specific recipient. While these numbers are easy for computers to read, they can be confusing for humans to memorize. Instead, we use Domain names to access websites (www.easycgi.com, www.yahoo.com). The system that translates these human-readable domain names into machine-readable IP addresses is called Domain Name System (DNS). But how do all these names and numbers connect? The answer is through a series of DNS steps.

Think of DNS as a pyramid. As the user/client you're standing on the foundation. The next level is achieved when you make a DNS query (inputting a web address). After that, your Internet provider sends the query request to the DNS name servers (like .com, .net, etc. servers). From there, you finish your journey to the top. The name server sends the query to the root servers for the correct location.

For instance, here's what happens when searching for abcstore.com:

1) You, the user/client, types in abcstore.com into the web browser.
2) Your Internet provider seeks out the .com server.
3) The .com server goes to the root server.
4) At the root level, the DNS query is directed to abcstore.com and it comes up on your browser.

Pablo Picasso was sketching in the park when a bold woman approached him.

It is you - Picasso, the great artist! Oh, you must sketch my portrait! I insist.

So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.

It is perfect! she gushed. You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?

Five thousand dollars, the artist replied.

B-b-but, what? the woman sputtered. How could you want so much money for this picture? It only took you a second to draw it!

To which Picasso responded, Madame, it took me my entire life.