The design process follows a specific pattern of research and development with frequent meetings with clients to review progress and goals.

Basic outline of the design process:

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Phase 1: Research and Creative Process:
Interviews will be made with Client and possibly Client’s customers to learn more about Client’s business: marketing goals, target markets, past performance, future plans, competition, industry, etc. Gathered information will be analyzed to determine type of logo most appropriate.
1) Initial design concepts will be explored.
2) Preliminary design options will be developed from initial design concepts.

Phase 2: Layout - Design:
The chosen design option will be further developed. Color options will be explored. Composites will be created and presented.

Phase 3: Final Modifications / Developing:
Modifications will be made to the design. The design will be fine tuned.
The design and layout will be applied to the website/print layout. Regarding web design, the majority of the HTML, javacript and PHP coding as well as Form development and the application of CGI scripts will be performed at this time. All images and content will be supplied as well as any other needed information regarding forms, etc.

Phase 4: Print Project to Printer / Website Testing and Launch
Pricing will be obtained and proofs created for Client’s approval. Project will then complete print run. Regarding web design, links, text flow content and image quality will be evaluated. After approval, the new website will then be uploaded to the server.

Strategy is; A style of thinking, a conscious and deliberate process, an intensive implementation system, the science of insuring future sucess.

-Pete Johnson